Exim Bank India

With the above objectives in mind, Exim Bank has now made its rural initiatives programme as the core to its operations, as depicted in this diagram. While the other financing programmes will give Exim Bank the volume and the return (topline and bottomline), the rural initiatives will enable the Bank to break new ground in the operations of export credit agencies and leverage its expertise in international market to the benefit of rural poor through creation of export capability in rural enterprises. It is also recognised that these initiatives would require disproportionate amount of resources in terms of time and manpower. But, if these initiatives prove successful and give desired results, it has the potential to enhance the purchasing power of the 'bottom of the pyramid' and will have beneficial spin off effects in all sectors of the economy.

Exim Bank's Export Marketing Service
In order to assist SMEs and rural enterprises, Exim Bank has put in place an Export Marketing Service (EMS) programme. Under EMS, Exim Bank undertakes export marketing of good quality products through its own overseas offices, its network partners abroad on 'success fee' basis. The Bank does not charge any upfront fees, but collect 2-3% of the sales value as service fee only if it is successful in securing orders for the products. The Bank has been successful in securing lucrative orders for rural enterprises from USA, UK, Singapore, Dubai and Johannesburg, where the Bank has its own offices.

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