ServicesMarketing Advisory Service

Making a mark on the world map

Exim Bank's Marketing Advisory Services (MAS) Group plays a promotional role to create and enhance export capabilities and international competitiveness of Indian companies. The Group leverages the Bank's high international standing, in-depth knowledge and understanding of the international markets and well established institutional linkages. Its physical presence supports Indian companies in their overseas marketing initiatives on a success fee basis. The fees for MAS is payable in Indian Rupees and applies to the subsequent orders from the client introduced by the Bank for a period of at least 2 years.

Key roles of Marketing Advisory Services:

• To help Indian exporting firms in their globalisation efforts by proactively assisting in locating overseas distributors/buyers/partners for their products/services

• To identify opportunities overseas for setting up plants or projects or for acquisition of overseas companies

Exim Bank has successfully placed a range of products in overseas as well as domestic markets. Products like handmade paper, handicrafts, vegetables and fresh fruits, garments, home décor, marine products, spices and agri-equipments are placed in Singapore, Africa, Brazil, Middle East, and US. The MAS Group also organizes workshops and supporting events to facilitate design, and package their products for the international markets.

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